The Brief: Zenless Zones and Mega Mitts

The Brief: Zenless Zones and Mega Mitts

Jul 22, 2024

This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. The post The Brief: Zenless Zones and Mega Mitts appeared first on Event Marketer.

Three Ways SEGA’s Booth at Anime Expo 2024 Solved for Superfans

Three Ways SEGA’s Booth at Anime Expo 2024 Solved for Superfans

Jul 22, 2024

As Japanese anime culture sweeps North America, Anime Expo has experienced a meteoric rise, this year attracting an estimated 390,000 fans of anime art, movies, games and products to the event, July 4-7, at the Los Angeles Convention Center. For SEGA and its subsidiary, ATLUS, as well as many exhibitors on the showfloor, ensuring that fans have opportunities to efficiently […] The post Three Ways SEGA’s Booth at Anime Expo 2024 Solved for Superfans appeared first on Event Marketer.

What’s Trending in Trade Show Exhibit Design in 2024

What’s Trending in Trade Show Exhibit Design in 2024

Jul 22, 2024

As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that are adding new dimensions to […] The post What’s Trending in Trade Show Exhibit Design in 2024 appeared first on Event Marketer.

Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

Jul 18, 2024

At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the “HENKAKUVERSE” was The House of […] The post Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater appeared first on Event Marketer.

Three New Resources to Make Your Trade Show Program Greener

Jul 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission. California has already taken a strong stance on disclosure in trade […] The post Three New Resources to Make Your Trade Show Program Greener appeared first on Event Marketer.