Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

Posted by on 2024-07-18

At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the “HENKAKUVERSE” was The House of […]

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